Medical – Barter Exchange Services Soto’s Optical, Ron And Kim Soto

If you’re looking for designer eye wear and a huge selection of eyewear boutique items, look no further.  Soto’s Optical Boutique on Main Street in Sarasota is a wonderful place to find exactly what you’re looking for in eyewear, as well as upscale accessories like hand-painted Anuschka purses, and La Loop eyeglass holders, in an atmosphere of pendant lighting and a friendly, informed staff.

Ron and Kim Soto have been IBE members for quite awhile.  When you’re looking for a distinctive look in glasses and accessories, you won’t be disappointed at Soto’s Optical Boutique. Use your IBE membership to take advantage of the style and artistry of this distinctive eyewear store.  Just some of the designer brands available at Soto’s Optical are: Zero G Eyewear, Eye Wood Eyewear, Specs 2 C Eyewear, Dolabany, OGI, Kawasaki, Swiss Flex Eyewear, Seraphin Eyewear and Minima Eyewear.  Also, red lunettes, Porsche Design, Bevel, Orgreen, Freudenhaus, Beausoleil, and Wiley X, as well as Loree Rodkin, Satsuda, Yabi/art Frames, and Costa Del Mar sunglasses.  They have a great selection of up-scale and fashion-forward frames that you won’t see everywhere.

The reason why Ron and Kim Soto are so successful is that when you enter into their inner sanctum, their “showroom” so to speak, the lighting is perfect for searching for just the right frame and the flow of their store guides you along on a discovery path of displays of that are artfully placed on built-in wall displays. There’s so much to look at but there is a definite “flow” to how the showroom is set up.  There are super gift ideas for anyone who wears glasses including a large selection of La Loop eyeglass leashes, glass cases, and hand-painted eyeglass purses.

This is a family business dating back to 1949.  When Ron was in high school he would work in his father’s optical store after school.  He completed his 4 year apprenticeship and became a licensed optician in 1980.  There’s a sleepy black lab hanging out in the store who raises his head when you walk in the door, then goes back to napping.  The staff is friendly and interested.  They are also well-versed on how to guide you into making the best choice.

Going to Soto’s Optical Boutique and using your IBE currency is a win-win move and a very unique shopping experience.  When you’re in the market for glasses, Soto’s Optical is the place.