Say No to Bare Walls with IBE Member, Canvas by Demand!
Canvas By Demand is part of Integrated Art Services, and I got a chance to talk to the owner, Chris Cinelli, who is excited, pumped up and enthusiastic about his product. You know that favorite photo you took on your Caribbean vacation that’s just sitting on your phone or in the pictures folder of your computer? Or the picture of that special moment when your favorite girl had that magical look on her face, and you want to savor that visual forever? Well basically, what Chris told me was, if you can dream it, he can make it happen for you. Those empty walls in your home that are just begging to be filled with color, emotion and light? It’s such an easy process from start to finish and the end result is pure happiness. Memories, wonders and special effects can be yours in a matter of days, and I’m talking from digital photo to framed, matted wall décor or any configuration you desire. People will say, “where in the world did you get that beautiful art?” Because the result is astounding. Log onto www.canvasbydemand.com and feast your eyes.
The thing is, you can go anywhere and buy a cheap substitute, but Chris Cinelli says that quality is his mantra, so you will not see the level of service, the superior quality of the products used, and the truly excellent coupon values on his website, anywhere else. That’s why Canvas by Demand can guarantee their works of art, giving you a no-risk investment in making your home a more distinctive living space where your walls make a personal statement.
I personally know the importance of excellent customer service. Canvas by Demand’s CSR’s are there to assist you, take your orders and give you the finished product within 3 days. You can email the company and expect an answer in 24 hours. They want you to get exactly what you ordered, and receive more than you expected. The staff will guide you through every step, answering questions, emails and making suggestions. You are never alone in the process.
The history of Canvas by Demand is over 10 years of printing and shipping thousands of customer canvases and enjoying positive feedback on their top-notch customer service and quality workmanship. Since 2004, they’ve been operating in the Sarasota, Florida area. Feel free to make an appointment to stop in and check out their showroom at 4908 Lena Rd, Suite 106, Lakewood Ranch. You will see beauty and possibility that will give you ideas for your own space.
The process is easy. They upload your image, analyze the quality of your photo and make sure the size you’ve ordered will print to the size you’ve requested. They don’t make a move unless they’re sure the finished product will be perfect. Once those details are nailed down, your photograph is printed, the canvas is stretched and is packed and shipped to you within 48 hours.
If you have empty wall space and are unsure how to fill it, use the world as your canvas. Remember, if you can dream it, Chris can pretty well make it happen for you. This is an opportunity for you to finish off a space in your home where the walls are begging for shape, color and content. The sky’s the limit! Doesn’t that sound like the kind of project you can do without limitations? Sounds great, right? So don’t stop at wall canvases.
Canvas by Demand can deliver large format canvas wraps, original commission work, wall murals, digital silk prints, and many more configured art forms. The professional assistance you receive from their fine staff will help you add balance and a comfortable fit for your canvases in the room of your choice, because art needs balance. A room needs to be able to accommodate the size and fit of your artwork. In order to showcase your new art the staff can assist you in making sure the size of your canvas fits in with the size of your furnishings and the style of your décor. Visit www.canvasbydemand.com for valuable tips along the lines of fitting art into your home appropriately, and tips on how to take pictures with your phone that will reproduce into beautiful canvas art. These tips are truly valuable because they optimize the features of your phone to produce an end result that is digitally workable into amazing canvas pictures.
Chris Cinelli was introduced to IBE Barter through Art Conforte, a long-time IBE member and a success story in his own right. I asked Chris how he is enjoying the benefits of being a member of IBE, and he was quite impressed with the process and the amazing ways IBE has helped Art Conforte. Chris has a background in the Art Gallery realm, in Annapolis, Md and a history in estate art. His excitement about his business, Integrated Art Services, gave birth to Canvas by Demand. IBE gives him an opportunity to reach out to a whole new audience and bring in more word-of-mouth customers. He appreciates Ron and Mary Unger referring prospective customers and dropping his name in all the right places.
Chris Cinelli is community- minded and seeks ways to give back to community organizations by donating funds to local charities. If you want to visit Canvas by Demand, please schedule and appointment by calling 941.758.5300. Canvas by Demand is at 4908 Lena Road in Lakewood Ranch, and is conveniently located. Log onto Yourwallart.com for a more in-depth look at what he and his staff can do for you to assist you in bringing beauty and originality into your home and onto your walls.
Now that a business owner joins a barter exchange, reciprocates referrals, and grows the business, how does Uncle Sam get his share of all that trading? It doesn’t matter how. It just matters that he gets it.
Barter exchanges know the inside outs of taxes. They have to. In 1982, the Internal Revenue Service (IRS) recognized the revenue passing between businesses through bartering, which prompted the creation of Tax Equity and Fiscal Responsibility Act (TEFRA). Barter exchanges complied. As third-party record keepers, they track sales, broker commission fees, and purchases, and provide monthly statements, similar to a bank. As such, they are required to report to the IRS the actual dollars earned for the year, per member, on a 1099B form. The IRS requires the exchange to report and send all of their members’ 1099B sales electronically.
When joining an exchange, members receive a Form W -9 that requires a taxpayer identification number, such as social security. Members also receive Form 1099-B to report their barter income, which matches figures of the exchange’s 1099B. The form shows the value of cash, property, services, credits, or scrip.
Just about any income, including barter, is taxable. “Whether you have to report it or not, doesn’t change the taxability of it,” says accountant, George Famiglio of Famiglio & Associates, and member of the International Barter Exchange (IBE) in Sarasota, FL. “Whether you do an independent contracting for a company and they pay you, and they forget to send you a 1099, that doesn’t change anything. It’s taxable no matter what.”
As members receive monthly statements from the barter exchange, they keep on top of their deductible expenses. “The goal is to have your expenses off-set your tax liability,” says Anne Unger Weiser, Director of New Membership Development with IBE. “If you deducted all your proper business expenses, you may come up with a zero balance to the IRS.”
According to the IRS, like other income, barter income, from an exchange or individual barter partners, can affect total income tax liability, self-employment tax, excise taxes, state taxes, and employment taxes. If members have completed transactions where the fair market value of the property is more than their cost, the transaction may be reported as business income or capital gains.
At tax filing time, Famiglio suggests the bartering business owner gather invoices, the 1099 B form, and all of their accounting work. Those barter exchange statements make it easy. At least, for Famiglio. “Smart clients are always on fiscal years,” he says.
Business expenses related to barter transactions may be deductible as legitimate business expenses. Deductions can include the initial fee of joining a barter exchange, and, the monthly administration fee, as well as office, vehicle and other operating costs.
Bartering also could result in non-deductible personal loss, capital losses, or ordinary business income. For example, a business owner trades five trucks for five new trucks. “There’s no gain because he’s not selling them out to a third party,” Famiglio says. “He’s giving them to a dealer for five new trucks. The tax advantage is, he doesn’t have to report any gain on the trucks.”
Complicated? Not so. “There’s nothing magical about it,” says Famiglio. “Whatever is going to be deducted anyway, it is going to be deductible by barter. So, if somebody pays me in barter credits and I get $500, that person can deduct $500 because they paid their CPA $500.” Or a florist barters $1000 for flooring, he deducts $1000. Bartering can apply to charity.
Paying tax on the value of goods or services wasn’t always tracked for societal benefit. Since the first Mesopotamia tribes traded their goods and services around 6000 BC, bartering expanded. A bartering system was adopted by Phoenicians, improved by Babylonians and used to pay Roman soldiers’ salaries with salt. In the middle Ages, Europeans traveled to barter furs and crafts. Colonial Americans traded ammunition, deer skins and crops. Though bartering maintained an alternative method of payment in rural areas, it gained popularity throughout the United States during the 1930s Great Depression.
Individuals continue trading, taking chances, trusting strangers. Businesses owners, who trade one-to-one, do so at great risk. The risk involves two parties who may not have a “coincidence of wants,” in which they both want what the other has. The items may not be of the same value, or, simply, one trader feels he didn’t get the quality that he traded away. Barter exchanges remove that risk, making the activity of doing trade, business.
Where there is business income, there are taxes. As a business owner adds bartering to his marketing plan, Famiglio suggests the owner include a certified public accountant that is tuned into barter. Bartering is “such a great way to expand your business,” he says. “When you can trade advertising, professional services, janitorial, office services– whatever. That’s smart to do.” It’s a smart way to expand, but it’s also smart to implement bartering within the operating costs of a business, especially, if that business has employees. For example, businesses that once provided a health care insurance plan for employees, and, no longer can afford it, find another way. Companies offer bartering to employees as compensation and bonuses, as long as those goods and services are reported on Form W-2, as they are subject to FICA, FUTA and federal income tax withholding.
“Once you join a barter system, you get a degree in economics automatically, because you understand what the economy is actually about,” says Famiglio. He encourages business owners to grasp a little knowledge of bartering and the tax industry, and find professionals who are unafraid. Simply, barter dollars work as actual dollars. “The uninformed accountant may say, ‘Oh, that’s barter. That’s weird stuff. I don’t want to learn about it’,” says Famigliio. Yet, bartering is not a tax tool; it’s a method of expanding one’s business. And, if that business owner understands the tax benefits, he may enjoy using a superior marketing tool and adding cash to his wallet.
“Look at that subtle off-white coloring. The tasteful thickness of it. It even has a watermark . . .”
Ah, the gay late 1990s, when a fictitious Wall Streeter impresses his mates with his personal “brand,” presented as a five-star business card. So much for embossed lettering . . .
Today, that business card is only a part of a marketing plan. To really impress, smart business owners employ a tool box of advertising tools, including, yes, printed material. They also join business groups, such as a barter exchange, as well as create a presence on the Internet. They need a website. And, maybe a Twitter account. And, any media reference to them in any publication. In short, they must have a web footprint, a marketing term for their brand, presence and influence on the Internet.
A web footprint includes information they gather and publish in blogs or articles. It includes tweets about them, tweets that mention them; Facebook posts and posts that tag them; updates/comments from LinkedIn groups; guest blogs, activity on Instagram, Pinterest, Tumblr, Google+, plus anything e-blasted by their partners, clients, customers or competitors.
If that sounds like the actual job may take a back seat to all that busyness on the web, take heart. A web footprint can be refined. And, it works best when combined with human interaction, such as the business transacted between barter exchange members. Instead of e-blasting the world about their company, however, business owners need to focus on the right demographic who will buy their product or service. Similarly, in a barter exchange, such as International Barter Exchange (IBE) in Sarasota, FL, members already have a targeted market: referrals from other members. Both venues shorten the time and effort it takes to market their product or service, so they can get back to operating their business.
Even though barter members save cash by using alternative currency to build their businesses through referrals, they also save when creating a Web footprint. They can barter for a website, or a marketing consultant, or a photographer, or anyone connected to the computer industry. They can advertise these businesses to their social media contacts. They can direct their contacts to a barter member’s website. A plumber may use the services of a bartering social media expert to manage his Web sites. The manager or consultant takes charge of all the plumber’s updates and tweets, so he can be free to do his service, all on barter dollars.
“Once you are accepted in a barter exchange community, you’re associated with individuals who, even though you may have different career goals, in the end, you want something,” says Julio Lucas, with Human Lions advertising agency in Sarasota, FL. “And, you use those services back and forth. The same thing happens in social media. Once you go through a group, [Facebook “group”, or Google+ “circles”] you know that everyone in the group for the most part, has similar interests. You go in there to interact. By utilizing barter and social media, it’s really a win-win. Mostly because you have already fine-tuned your group.”
Business owners form groups on social media to help each other grow their businesses, just like members of a barter exchange. Lucas says success relies on transparency. “You have to be willing to give a little to get something back,” he says. “You’re going to really win because you’re building friendships and, before, you couldn’t do that. Before, everyone held onto the secret. Everyone was intimidated by others. Now they’re realizing that they can grow their business even larger if they can admit, ‘I’m not good in this area and maybe ABC Company is good. They’re going to help me; I’m going to help them.’ So, bartering really benefited from that. There’s a huge benefit for doing both.”
Take the restaurant industry, barter and social media. Traditionally, restaurants compete against each other. Inside the barter community, however, restaurants can use the products from other restaurants to enhance or operate their business. If an Italian restaurants needs bread from a bakery, the two businesses can build a partnership. The bakery may need sauce from the Italian restaurant, and through bartering, they can obtain supplies without putting out cash. They can advertise each other’s products on social media, doubling the viewers and gaining customers.
Remember print junk mail? That marketing method of mailing to dozens of zip codes doesn’t translate to the web. However tempting it may be to market-blast on Facebook, LinkedIn, Twitter, YouTube, and expect those sources to do your marketing work for you, Lucas suggests doing your homework. And, take your barter members with you.
- “The first thing I would do is go on line and check out your competition,” says Lucas. Items to look for are groups. What group is getting or giving the most attention; who is posting, sharing, and who, eventually, will be selling your brand for you? “Once you have an idea of that, that’s when you can start whittling down your target,” he adds. Learn what a demographic does for sport, entertainment; or employment. Sure, they may look at Facebook. But, if your business is carpentry, Lucas recommends advertising on hardware networks or do-it-yourself sites.
“There are all these niche networks now, and that’s where you’re really going to benefit. You’re going to get your biggest bang for your buck,” Lucas says. “The key is, use your demo. Do your shotgun e-blasting. See what’s out there. Once you find out who is really interested, that’s where you’re going to focus your time and attention.”
- Understand your targeted demographic. “This is all based on what people have done in the past,” says Lucas. When you get to know the habits of your demographic, you’ll be able to put your message in front of your buyer. If your target is bankers, know at what times of the day those individuals may be checking their social media, before 9 a.m.; after 5 p.m. At that moment, post something.
- Produce a plan of how you want to showcase your brand. The venue dictates placement: For example, a speaker might use twitter; a graphic artist may use a Google+ circle. What devices will your demographic use most often? A tablet? A mobile phone?
Lucas says, “Research shows that certain demographics for certain targeted groups respond differently to product placement, or target audiences respond differently to images.”
- Test-drive your product or services with your bartering partners. When barter members sign up to interact with members, they have to be open and fearless. The web invokes the same kind of lucidity. “It’s all locally based businesses working together to better each other,” says Lucas. “If you’re using outside tools only, (Facebook, Twitter, Google+, etc.) to market your product, you’re not necessarily helping yourself. You might make a couple of sales, get some fans or followers, but that doesn’t necessarily mean you’re going to grow your business.”
- Install a website with analytic tools to determine what works, what doesn’t; click counts, where should your ad appear or not appear? In a Forbes magazine article on the importance of a good web design, contributor Mike Myatt says, “The Holy Grail is found in nesting great content within brilliant design. Don’t think ‘either/or.’ Think ‘and.’ Being found is nice, but it’s the experience and engagement that occurs (or not) that really matters. There are many ways to get eyeballs to your content, but what really matters is what happens when you get there.”
Design methods of conversing, getting feedback, blogging. Publish information that helps a potential buyer. The larger your presence, the more potential for new customers. “That’s free advertisement,” says Lucas. “People help you expand on the brand. It’s more about proper placement, more so than making sure the content’s there. Yes, you may have the most amazing website on earth, but if no one knows you are there, no one is going to the page.”
Barter exchange members work to get you there. Whether businesses trade within the barter community or send referrals through social media, barter members use alternative currency to build businesses and enlarge Web footprints. Business, indeed, is booming.
Imagine a party for business-owners, where the conversation becomes dry, dull and heading toward politics. There’s the inflated know-it-all ready to divulge his latest diatribe at the guests. You step in, ready to diffuse. How would you steer the conversation? Perhaps you would focus on common ground: their businesses. Or, invite stories on how these individuals developed and grew their businesses. If Kevin Henault, owner of Veteran Air Conditioning in Sarasota, Florida, was at that party, he would credit a savvy sense of marketing through bartering.
When Henault and his business partner started an air conditioning business in 1993, they knew their number one priority was: get their name out “any way we could.” A friend had suggested they join the International Barter Exchange (IBE) in Sarasota. Subsequently, they grew a successful business. When Henault struck out on his own with Veteran AC, he says, bartering “absolutely played a role.” Bartering was “one of the first things I did,” he says. “It was part of my advertising strategy. I had seen how it helped me in my first business. I knew, automatically, I needed to be involved with it in my second business.”
Organized barter exchanges help businesses draw in the clients. Barter exchanges are sophisticated independently-owned companies, designed to promote businesses using alternative currency. They help members conserve valuable cash flow; increase exposure in the community; expand purchasing power; and adhere to Internal Revenue Service guidelines in the United States, thus elevating the standards of and beliefs about bartering.
Says one eight-year barter exchange member and franchise owner of a floor care business, “Plain and simple. The best reason to use barter is that they bring me new business. I’ve spent 44 years in the floor care industry. I started out with zero customers and now I have 70,000.”
Historical documents prove that, people all over the world have bartered as part of the human condition. Today, in the U.S., barter and complementary currency industries number 1100, and exchange $800 billion worth of goods and services. Some have joined umbrella organizations, such as the National Association of Trade Exchanges, (NATE) in the U.S., or The International Reciprocal Trade Association (IRTA), serving barter exchanges globally. Here’s how members of bartering exchanges receive new business:
- Barter members become friends, and, in exchanging business transactions, a bonding occurs, loyalties emerge, and referrals exchange, as, people like to do business with people they know and like. A key study on referral programs by Philipp Schmitt, PhD marketing student, and professors of marketing, Bernd Skiera and Christophe Van den Bulte, at Goethe University in Frankfurt, Germany, found promising results for business owners. The study notes, “ Tracking approximately 10,000 customers of a leading German bank for almost three years, we find that referred customers (i) have a higher contribution margin, though this difference erodes over time, (ii) have a higher retention rate, and this difference persists over time, and (iii) are more valuable both in the short and long run.” The study also concluded that the average value of a referred customer is at least 16 percent higher than that of a non-referred customer with similar demographics.
- Members may participate in a lifestyle they would not have had without bartering for goods and services. And, they want to share. If a member of a barter exchange that belongs to NATE, wants to do business with another company in barter exchange elsewhere that also belongs to NATE, the parties can enjoy that trade. New, cash-paying customers don’t always arrive due to members doing “business,” however. For example, a plumber in a Florida exchange vacations in New York. He may seek a hotel that belongs to a New York barter exchange. If both barter exchanges belong to NATE, the transaction occurs. How does “cash” come into play? The New York hotel may offer the room in trade, but, the visitor pays cash/credit for dining, valet service, room charges, laundry, or health and beauty amenities. The New York hotel just received trade dollars and cash. The plumber returns, tells his Florida contacts about his fabulous vacation hotel, and, they book a trip to NY. Those members may or may not be part of the exchange. Either way, the Florida member has generated new business for the hotel and had the pleasure of using alternative currency.
- Social media spreads the word globally. Members tout the great service they received from a company and in a click of a computer key, local, national and international viewers can learn about that company. Barter brings in new business that could never be acquired in any other way. A person on the other side of the world may not be able to physically use that business. But, the viewer may know someone in the location of that business and pass along a cash-paying referral.
- Rapid client turnover or seasonal businesses, such as hotels, restaurants, theaters and housing rentals fill their vacancies with barter members or their families, or friends. Instead of relying on heavy discounts, these businesses accept barter currency, and the non-members become new cash customers.
Henault says he built up his trade account as he offered his ac services to barter members. That allowed him to barter for invoice printing, office cleaning and other services, to put right back into the business.
If anybody asks Henault what he recommends to grow his business, he says, join a barter exchange:
“If they’re in Manatee or Sarasota County, and they’re not using IBE, they’re crazy. It’s been nothing but a positive. Every time I go to an IBE barter networking group, I meet new people and they become new clients. And, I continue to grow from that. I’d highly recommend it.”
Barter may be as old as time, but the way that we trade as members of a contemporary commercial barter exchange is evolving at the speed of light. The internet, of course, is fueling this rapid evolution, and no other single tool has become more central to that growth than our ever-handy smartphone. For the better part of a decade barter exchanges have provided their clients and members with access to their transactional and general account information online. Before that, data connected websites, in most cases, were a luxury. Once the exchanges started giving us access to this data we started craving it more and more. The rush to consume these ever increasing quantities of data was on.
In the early days of self-serve online data we were flooded with a host of new tools that let us engage with our barter exchanges in a whole new way. Seemingly overnight we were able to process our own transactions on the exchange’s website rather than having to call a broker to have him enter a trade sale on our behalf. We could check our account balances and look at our previous months’ statements. In some cases we could even pay our bill right from our home computer. The potential of these new-found efficiencies was instrumental in the growth of commercial barter exchanges across the country.
Perhaps the greatest single gain for exchange members during this period was that we finally had first-hand access to the barter exchange’s membership directory. Gone were the days when we had to call in to the exchange’s office to ask for a referral to a dry cleaner or dentist. Never again would we ask ourselves “where can I find a restaurant on trade?” The membership directory was easily accessible from any internet connected computer. We discovered whole categories of exchange members that we never imagined existed, and as a result opportunistic trading took off. Technology had truly provided us with a meaningful enhancement to our barter exchange membership.
With the advent of the smartphone this easy access to our bartering benefits was extended yet again. Now we can engage with the world of barter on the go.
At first it seemed that this all-access progression to the mobile phone would be a no brainer. The presumption was that our exchange would simply take all the handy new tools that they offered us on their website and bring them to us on our smartphones.
It was a great notion, but this approach had a few fundamental flaws: connectivity, screen size and speed.
At the outset, many trading and banking app developers rushed to bring us flashy, super-charged visual experiences to go along with the intensive data access. The problem, of course, was bandwidth. In a mobile environment, broadband connectivity is still a question mark in many neighborhoods and even many urban areas. As a result, the initial adoption of these new mobile bartering platforms stagnated at first. The lesson: simplicity.
Even though unlimited data access is increasingly bundled with our mobile phone plans, that’s no reason for a mobile trading platform to give us anything more than exactly what we want at the very moment we want it. Most users will tell you that they value speed – hands down – over flashy background images, animations and other shiny “bells-and-whistles” when it comes to their banking and trading apps.
Dead zones, limited connectivity, unintended toggling between WiFi, 3/4G and LTE are just some of the frustrations mobile platform users face. The dreaded spinning “please wait” wheel is tantamount to the internet laughing in our face, and nobody I know suffers it well. Barter exchange mobile users are no exception.
Thankfully, software providers are actually slimming down most mobile user interfaces. In a trend that seems almost counter-intuitive to the plummeting cost of data storage and the increasing availability of wireless broadband, bare-bones data access has become the Holy Grail of modern user interface design.
Along with this “thinner is better” approach in design, developers are also reevaluating the mobile tools themselves and pairing back the available feature sets to the essentials that are truly beneficial when we’re on the go. Access to account balances, the ability to post a trade sale and the capacity to find goods and services within the bartering network remain among the suite of features in the latest mobile trading platforms. There are even some notable new tools in the arsenal.
One of the most impactful new technologies for the mobile barter exchange member is geolocation, and once again the exchange’s membership directory is the big winner. In addition to finding other barter members simply by product or service category, mobile users can now “explore” the range of other members with an eye on proximity. The question of what’s available on trade is refined even further to what’s nearby. Geolocation is giving birth to a second wave of opportunistic trading.
With all of this recent progress in mobile accessibility to our barter accounts, the natural question is, of course, “What comes next?” The answer won’t be much of a surprise to the gadget gurus among us but it will be a huge boon to the barter industry as a whole. Get ready for your very own digital barter wallet.
Even the most confident entrepreneur faces the daunting task of launching a business. Where the business owner envisions the final product, he may be blind to what steps he needs to begin. Where will it be located? How many employees? How to get the necessary funds? How will he lay out a foundation to build a lasting, growing enterprise? Many of those questions can be answered with the ancient, but updated practice of bartering.
Building a Foundation
“Create building plans and have them approved by the local building commission.”
When an entrepreneur, such as a contractor, joins an organized barter exchange, he is announcing his business has arrived and he needs support. He may need to set up a physical space, an office and an alarm service to get started, and he can get all those things through a barter exchange. By networking with other barter members, the entrepreneur can build a strong foundation by developing the opportunity to generate referrals; confidence from talking with other members; the opportunity to forge partnerships; the opportunity to build a reputation by being visible in the community; and the opportunity to develop lasting friendships.
“Mark the foundation layout with paint lines in the dirt.” After setting up, the entrepreneur needs to designate those items he requires to operate his business. Through networking with exchange members, he finds sources for supplies, advertising venues, or anything else that can be traded. Networking helps people build relationships. In a barter exchange, relationships help entrepreneurs build their businesses.
“Set up batter boards for all corners.” A barter exchange provides a competitive edge. Members “set up batter boards” by conducting business transactions only with other members, and locking out the competition of non-members. Members enjoy the services of barter members as customers, plus their referrals. They have an incentive to refer other members’ services to all of their contacts.
“One of my barter clients called me to do some repair work on the roof of his building,” said Gary G., a barter member and owner of a roofing company in Rochester, N.Y. “He was so pleased with the job that he also contracted with me to do a tear-off and replacement on the roof at his home. When I started the job I put my sign — which by the way, I bartered to have printed — in his front yard. Two of his neighbors saw the sign, stopped by while I was working on the roof, and asked if I’d look at their roof as well. It turns out that I got two new cash customers as a result of my barter deals.”
“Dig the foundation with a backhoe to the depth presented in the building plans. Install rebar into the foundation holes to reinforce the ground structure.”
Dale DesJardins, owner and founder of Absolute Aluminum, is based in Venice, FL. Twenty two years ago, Desjardins began digging his foundation when Absolute Aluminum became a member of the International Barter Exchange (IBE) in Sarasota, FL. DesJardins has experienced company growth, clientele ebbing and flowing, busy seasons, down times, new products, and an evolving industry. He built Absolute with bartered goods and services and by developing relationships, or “installing rebar,” to strengthen and reinforce continual business. “We use it regularly,” he says. “To me, barter is just another form of currency.”
“Fill in the footings with concrete and allow a few days for it to dry.” As Absolute expanded, DesJardins fortified his business foundation with bartered services from members in his field, such as electricians, plumbers, tile installers and other services. Additionally, he benefited from trades with office suppliers, and advertising venues.
“Set up the plumbing lines. Build the foundation walls. On top of these build up with brick.”
Barter members supplied DesJardins with new customers, solidifying a strong customer base; just another brick on the wall. He says his clients feel comfortable when he gives them the name of an IBE member, in reciprocation. “It’s a better referral, because the client has already dealt with someone they know.” When the member’s business thrives by using alternative currency, so does the barter exchange.
“IBE is only as strong as our members, “ says the IBE website. “In 23 years of business we have learned that for every IBE Member relationship you build and create commerce which potentially brings three cash referrals.”
“Use straps or bolts to anchor the sill plate to the foundation. Do this when the concrete is wet so it sets with the drying concrete.” Members may never have to use the services of other members until a crisis happens. DesJardins repeatedly bartered with the same types of businesses while growing his company. But during a slow period IBE Barter became his anchor. He had acquired enough barter dollars to pull him through the 2008 economic plunge.
“I used that money to offset a lot of ongoing expenses, like using a shredding company that I had never used before,” remembers Desjardin. “I had never used some trades, like vehicle wraps. It also brought business, when things were slowing down and I needed every sale that I could get.”
Those years of networking and doing business with other members laid the foundation that stabilized his company during difficult times.
“Fill the inner area with gravel. Cover with plastic. Pour concrete over the plastic. Smooth the surface with a concrete smoother. Allow the concrete to set.”
The barter exchange sales team helps members smooth the transition from an ebbing and flowing economy. They promote and introduce the products and services of members who may not cross paths in prosperous times. When the economy plummets, the staff ferrets out ways to help members avoid lay-offs or discounting their services.
Mark J., a contractor in a barter exchange, had experienced a sharp decline in the construction industry following the 9/11 terrorist attacks. Simultaneously, he needed a new website and upgraded electronics to run his business. He took action and joined a barter exchange. Within months, he had rebuilt his lost revenues, bartered for a website, and strengthened the infrastructure of his company while the economy recovered.
“Barter really helped save my business and allowed me to carry on rather than face the possibility of closing after 9/11,” says Mark J. “Barter helps to maintain business levels because everyone involved agrees to do business with each other.”
“You just built a foundation!”
When launching a business or growing an existing one, the first step begins with a foundation of relationships. “You have to be relationship building, and that is never going to change,” says Mary Unger, co-owner of IBE. “Even with all this technology–it is an added benefit, a tool. Me talking to you? That’s where you build your business. It’s still the personal touch that matters.”
Forget Crowdfunder. Don’t bother with Somolend. If you are starting a new business, stop looking for cash or seed money and start bartering. Not like, trading your piano for a computer, as in one-to-one trading. Start trading with barter bucks. By joining a third-party bartering organization, such as International Barter Exchange (IBE) in Sarasota, FL, those barter bucks can get you an office, a paint job, and, yes, that computer. Instead of dipping in your wallet, you’re “paying” goods and services with trade dollars. And, that can turn out to be a great way to improve productivity and efficiency, and keep cash flowing in your hand, and out of business expenses.
It has been said that “barter is smart business and that is why smart businesses barter.” When putting together a business plan, include bartering as a marketing tool, where members of your bartering exchange get exposure to your business. Not only do members see your business, but the bartering exchange staffs a sales team that searches for that right connection, where your product/service benefits another member. That introduction leads to trades that can expedite opening the doors to your new business.
One barter member says he appreciates the barter exchange sales staff, as “they continue to bring new members into their barter network, which gives my business new opportunities for trading.”
At the onset of planning, your business may need a brick and mortar facility; window coverings; tile floors; new plumbing and an office. If you use trade dollars for these items, you may save cash for personal items, or, put cash into a kitchen remodel, dinners or travel. But, wait. In a barter exchange with 600 members, chances are, you will find a member who can offer these services, too.
You’re not waiting for a bank to approve a loan. You’re not waiting for hand-outs and internet funds. With a barter exchange, you can arrive in town, ready to open shop. Take IBE member, Traci Carroll, Licensed Massage Therapist and owner of Healing Arts & Wellness in Sarasota, FL. “I’m relatively new here, and it’s been very useful and instrumental to me in growing my business. It basically connected me with a whole clientele who wouldn’t find me otherwise. It’s generating new business for me through the barter system. When (members) experience what I do and how I can help them, they refer people to me, who aren’t in the barter system. So, it provides opportunities for cash business. Barter has increased my business, both in barter and cash.”
When the small business grows, the barter exchange grows, by accepting multiple businesses in the same field. You may need carpeting for your new business. A barter exchange may include multiple carpeting reps. In the real marketplace, people like choice. Shoppers look, compare, and then buy. A barter exchange serves as a mini-marketplace. You can pick and choose from a number of carpeting reps. Additionally, if your business aligns with the same industry as the carpeting rep members, you may enjoy a stream of constant referrals. Equally, your customers may become the carpeting rep customers.
Small business owners do have alternatives in managing their business in today’s rocky economic climate. Bartering offers start-ups and small business owners opportunity to keep the cash flowing. New business can thrive using the benefits of barter: a sales team, a network of professionals, a referral network and an opportunity to expand markets.
I was thinking, as I was writing about IBE Barter Member McKeithen Growers, just how many species of native trees there are, and I realized I don’t know a thing about the subject but as I read about the various choices and expert evaluation by Eddie McKeithen, I became fascinated. McKeithen Growers is a family business that has been thriving since 1995. They do a bit of mail order business as well, and are hands-on when it comes to caring for their customers and answering all your questions. They will give you all the necessary information about how to treat your purchase so it will outlive you!
McKeithen’s supplies Native trees but will also introduce you to a few species that are not typical to Florida, but have done quite well. Eddie McKeithen is the owner, and is a graduate of the University of the South, Sewanee, TN, with a BS degree in Forestry and Natural Resources. Eddie is a native Floridian and has been involved in the landscape and horticulture industry in Florida since 1984.McKeithen Growers is located in East Manatee County, approx. 10 miles east of I-75 just off of State Road 70, and are members of FANN and FNGLA agencies, two Florida horticultural Associations.
McKeithen Grower’s, Inc. is a premier supplier of native trees indigenous to Florida, the Eastern US Seaboard north to Maryland, and the Gulf Coast States west to Texas. They offer 40 plus varieties of landscape quality native trees in containers including 3, 15, 30, 45, 100 & 200 gal. sizes. Every year McKeithen’s offers more varieties of natives to choose from. But they don’t just grow native trees. Take a look around and see trees that you don’t everyday!
The McKeithen Growers website is a place to go for information and suggestions on where trees will do the best and be robust. There’s a beautiful array of photos that capture the true beauty of some of these varieties, and if you click on each picture you will get a complete list of information with pictures, describing that particular tree, how much sunlight it needs, what height and spread it will grow to, colors to expect upon bloom, and the attributes and features. Not only can you access the website for information, but if you call the nursery, an employee or family member will be happy to give you the complete story on your tree.
On the McKeithen Growers website you will see some native trees that are strongly suggested by Eddie because of their ability to adapt to the Florida weather. The Standard S. Red Cedar is perfect for everyday landscapes as is the American Elm. These have been sheared for maximum fullness, so as they grow into a larger tree they will have a much wider canopy.
The following trees are also currently available in 100 gal. containers at McKeithen Growers: Red Maple, Southern Red Cedar (full to the base), Native Southern Magnolia, Live Oak and Bald Cypress. They also carry Sweetbay Magnolias, Slash Pine, Pond Cypress, Winged Elm, Dahoon Holly, and Sweetgum. Available in 30 gallon sizes are water oaks, popash, and pignut hickory.
During their season, the following trees will be ready in various sizes: Chickasaw Plum, Redbud, Loblolly Bay, Blackgum (Swamp Tupelo), Cherry Laurel and Needle Palm.
Log onto: www.mckeithengrowers.com for a wonderful idea of what you can plant on your own property, how much sunlight you need, specifications about soil, and many beautiful pictures about Florida native trees. Eddie McKeithen is the owner, and the Growers are located at 24005 71st Ave. East, in Myakka City, Fl. 34251. To send Eddie an email, useeddie@McKeithen.net and call him at 941-232-9377 on his cell phone.
The British Open Pub located in Venice Florida accepts IBE Currency. Call IBE to order your scrip. www.britishopenpub.com
Whether you curl up in our Quaint English Dining Room or pony up to the Neighborhood Bar, you are sure to feel at home! We proudly serve everything from British Favorites of Fish & Chips, Cottage Pie, and Liver & Onions to Pub Grub including Juicy Angus Burgers and Hot Honey Garlic Wings. With 15 Draught Beers and Specials in addition to our Everyday menu, everyone is sure to find what they’ve been craving! The British Open Pub is THE PLACE TO COME for Comfortable Food, Friends, and Atmosphere!
They say necessity is the Mother of Invention, and that is the very reason this family business was started. As a mother who was responsible for supporting her children, Gayle Harrison needed a business she could do at home so she would be able to do it from home and maybe even include her children in the future. The family members at Full Throttle Aircraft Interiors are Gayle Harrison, the founder, Justin Nichols, her son, and Jeff Schluter, a cousin.
Together, these three family members are running a company with an excellent reputation for getting it right the first time, and have a booming business, in spite of the economy. Amazingly they have never had to advertise! Word-of-mouth has kept their upholstery company gaining new customers for 30 years.
IBE members, look no further. Full Throttle Aircraft Interiors uses the finest materials to repair, redesign or create new seating on your prized yacht, airplane, or automobile, including leather, vinyl, carpet and canvas. You can also have Full Throttle Aircraft Interiors put in new carpet, flooring, new wood and formica, cabinetry, countertops and more. Add RV’s and Golf Carts to the list of crafts they can handle and Full Throttle Aircraft Interiors is the destination for all of your redesign/repair/replace needs. The finished product is perfect, the details pristine, and the result is a long list of satisfied customers who wouldn’t go anywhere else.
Justin Nichols heads up Customer Service and Marketing, while Jeff Schluter oversees Operations and Project Management. One of the differences between Full Throttle Aircraft Interiors and their competition is that they have an unusual work ethic and they won’t release a project until it is completed to their discerning standards. Also, they provide a 100% safe facility in which to store your craft. If you want them to come to your location and do the work, Full Throttle Aircraft Interiors will utilize their remote service truck and save you from any inconvenience.
No job is too small for Full Throttle Aircraft Interiors. They take particular pride in being an honest family business whose standards have never been compromised and whose work has always been admired. They look forward to serving anyone with a vehicle upholstery project. If you have any doubts, just ask around. They love what they do and they do it well! After writing this article, I will refer my friend, without hesitation, to Full Throttle Aircraft Interiors for the repair of his upholstery on his 1965 Chevy Malibu. Being an IBE member in need of services makes this a win-win situation for both parties.
You can reach the folks at Full Throttle Aircraft Interiors by calling 914-615-7162 or check out their website at www.fullthrottleinteriors.com and see pictures and options for your own craft or vehicle. Backed by years of excellent service, quality craftsmanship and prompt scheduling, you will be making an excellent decision in trusting Full Throttle Aircraft Interiors to do your job. They guarantee it!